Τη στιγμή που οι περισσότερες επιχειρήσεις ανταγωνίζονται στο να φέρουν τον πελάτη και ασχολούνται με το κόστος απόκτησης πελάτη και τη αξία του πελάτη, η δημιουργία μιας εμπειρίας που θα μείνει χαραγμένη στον πελάτη είναι ζωτικής σημασίας για μία μάρκα ή μία επιχείρηση που θέλει να ξεχωρίσει.
Στη συνέχεια θα πρέπει να σχεδιάσεις τη στρατηγική σου ανάλογα με τους στόχους που έχεις θέσει.
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Για παράδειγμα, μπορείς να αφιερώσεις χρόνο στην ανάπτυξη μιας συστηματικής επικοινωνίας και σύνδεσης με το κοινό σου.
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Με περισσότερα κανάλια, οι πελάτες μπορούν να επιλέξουν πώς θέλουν να αλληλεπιδράσουν με μια επιχείρηση.
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